What’s My Brand?

A generalist or missing my true calling?

Photo by Michael Liao on Unsplash

I’m:

A Mom.

A Digital Marketer.

A Beauty Expert.

A Canadian.

A Writer.

So what’s my brand?

I’m trying to fit into a mold set out here on Medium.com along with the rest of the world.

In researching how to be a great writer, I’m told to write about my experiences but also niche down.

In writing my beauty blog Beauty Reviews Daily (shameless plug), I’m also told to niche down — beauty is too broad.

I can write about being a mom but I struggle with the identify of what kind of mom I actually am. Living in midtown Toronto would have me pegged as someone who I’m likely not.

I’m also people pleaser.

I’m as much as an Extrovert as I am Introvert.

I’m a coffee lover.

Should I classify myself as one type of “insert noun here” in order to distinguish what kind of writing I should be doing?

On Medium, I find myself consistently bombarded with marketing and social media articles.