TikTok Killed the Instagram Influencer

Elyssa Sugar
5 min readDec 20, 2020

Say goodbye to presets, polish and perfection.

Photo by Laura Chouette on Unsplash

I couldn’t quite put my finger on why TikTok started to become the new favourite social app when it first arrived.

I figured Snapchat would takeover the Zillenials as their platform of choice.

--

--

Elyssa Sugar

Over 11 years experience in Digital Marketing plus owner of Beauty Blog: beautyreviews.ca, @beautyreviewsca