The Dark Side of Beauty Blogging

Elyssa Sugar
9 min readApr 13, 2019

Becoming a “Beauty Influencer” has taken up the better part of my 2018 and 2019 trying to crack the nut of how to get more followers on my Instagram (BeautyReviewsca) and visitors to my website Beauty Reviews Canada.

I’ve been asking myself questions such as: How do I get the reach audience I know I deserve? How long should I spend on flat lays? How much makeup do I buy before going broke and a pile of…

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Elyssa Sugar

Over 11 years experience in Digital Marketing plus owner of Beauty Blog: beautyreviews.ca, @beautyreviewsca