Makeup and skincare is low on the priority in 2021

Photo Taken by Author —

As a budding beauty blogger still trying to find where I fit in the world of YouTube, and now TikTok celebs, my one vice was buying new makeup.

I love taking beautiful photos of new products in their packaging and showing how the product swatches on the skin.

As of August 1, 2021, KKW Beauty has announced they are shutting down and rebranding the current website. The brand is going to be relaunched with all new formulas and packaging with an elevated and “sustainable” look.

I’m not sure what that means but this is huge news for a brand that is producing the same products over and over.

There’s also a 20% off sitewide sale going on RIGHT NOW at and it will last until Sunday, August 1 at 12:00 a.m.

My suspicion is that KKW Beauty is rebranding due to Kim Kardashian splitting up with…

Photo by Pixabay from Pexels

I don’t think there was ever a time before 2020 that I didn’t put my friends first. Heck – I even put my friends before my family when I was coming of age. I am a social butterfly, more of an extrovert who had some introvert tendencies.

Elementary school gives me fond memories of having the entire grade 6 class congregate on my front lawn. My house was a semi-detached and not big by any stretch but it provided a haven for pre-teens. I felt moderately popular even if people were only using my front lawn as a place to…

I’m sure you’ve been seeing Marc Jacobs Beauty having a ton of sales at the moment. There was a rumor that there was just going to be a rebrand and when it came back it would be vegan.

I’m sure you are wondering if Marc Jacobs Beauty is Closing Down?

YES: Marc Jacobs Beauty is discontinued and closing down for good.

Marc Jacobs Beauty didn’t want a lot of the beauty bloggers to take advantage of this information so it has remained a top secret but the line is indeed being discontinued. …

Delivering a new message for 2021.

Every year around this blurry last week in December, I get excited for a few things: hot chocolate, lazy mornings on the couch and the Pantone color of the year selection.

For the past 20 years, the Pantone Color of the Year sets the tone and feeling of the upcoming year.

This selection, voted by a panel of judges and trend analysis which will influence home décor, fashion and other elements of design.

Last year the color for 2020 was “Classic Blue”.

From the swatch below — what does it mean to you?

Say goodbye to presets, polish and perfection.

Photo by Laura Chouette on Unsplash

I couldn’t quite put my finger on why TikTok started to become the new favourite social app when it first arrived.

I figured Snapchat would takeover the Zillenials as their platform of choice.

I’ve written about TikTok before but I never thought that TikTok would become this crazed.

I’ve been quite active on the platform and making my own TikTok videos.

I’ve found videos on the platform are:

  1. Easier to create — I can create 5 TikToks in a day if I’m creative enough and you don’t need any fancy equipment to do so.
  2. More Accepting — You don’t need…

A generalist or missing my true calling?

Photo by Michael Liao on Unsplash


A Mom.

A Digital Marketer.

A Beauty Expert.

A Canadian.

A Writer.

So what’s my brand?

I’m trying to fit into a mold set out here on along with the rest of the world.

In researching how to be a great writer, I’m told to write about my experiences but also niche down.

In writing my beauty blog Beauty Reviews Daily (shameless plug), I’m also told to niche down — beauty is too broad.

I can write about being a mom but I struggle with the identify of what kind of mom I actually am. …

It’s worth more than you think.

Have you ever thought: What if you saved every single $5 bill I ever received?

If I saved the blue ones (I’m Canadian), I’m sure I’d have enough for the bank to suspect I was laundering.

If I had saved all of those $5, there seemingly wouldn’t be any:

$5 lattes from Starbucks.

2 for $5 chocolate bars.

$5 scratch off lottery tickets.

$5 for fries in the cafeteria when I was 13.

$5 add-on items from Amazon to qualify for free shipping.

Any other extra check out concession products.

I could go on but I want to get to…

How my Efficiency Has Changed post Baby

We see Marge, in the kitchen, sipping a glass of wine because: the dishwasher was running, the beds were made, the Roomba was running and essentially all housework was done and the day had just begun.

I sit here, writing this with my half cup of coffee because I have been able to drink that much this morning.

I remark to my husband that “this is the happiest morning of my life”.

I digress.

Since my baby is on the verge of 6 months her sleep has gotten better, including the dreaded day naps.

As a Mom, I’m aware of…

Photo by Miryam León on Unsplash

Do you know what clubhouse is?

“You mean the spice company?” asked my husband.

I kept hearing about this new app: Clubhouse. No not the spice company.

I had no idea what this new platform was about until someone on my Facebook newsfeed posted that they had two exclusive invites.

There’s a new app in town ready to shake up social media as we know it…but it’s inaccessible.

The App was created by Paul Davison, a former employee of Pinterest and Rohan Seth, former at Google.

Both live and work in Silicon Valley and appear to be product engineers according…

Elyssa Sugar

Over 11 years experience in Digital Marketing plus owner of Beauty Blog:, @beautyreviewsca

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